Aston Martin's 2026 Experiences calendar offers owners and enthusiasts immersive driving programmes that blend world-class motorsport access, breathtaking landscapes, and the brand's storied heritage. These curated events range from multi-day grand touring adventures to single-day track sessions, each designed to deepen your connection with British automotive craftsmanship.
Whether you're drawn to iconic circuits, scenic European routes, or behind-the-scenes Formula 1 access, understanding the programme types, key dates, and booking process helps you plan your entry into this community.
The Four Programme Types
Aston Martin structures its 2026 calendar around four distinct formats, each offering unique opportunities to engage with the brand.
ASCEND - Limited to 12 couples per journey, these 4-5 night adventures combine drive routes with cultural immersion and privileged event access. The 2026 calendar includes:
- 24 Hours of Le Mans (June 11-15): Loire Valley drives with behind-the-scenes access to the Aston Martin THOR race team
- The James Bond Experience, Italy (September): Casino Royale 20th anniversary celebration with immersive driving
- Formula 1 in Texas (October 22-26): Hill Country routes with United States Grand Prix access and driver interactions
UNLEASHED - Track-focused experiences exclusively for owners of limited-edition Aston Martin models. The 2026 calendar features legendary Formula 1 circuits:
- Circuit Paul Ricard, France (April)
- Red Bull Ring, Austria (May)
- Monza, Italy (September)
Participants explore their vehicles' full potential under championship-winning driver guidance, with technical support and motorsport physiotherapy. Five-star accommodations and gourmet dinners complete each event.
Supertours - Regional lifestyle events combining on-road and on-track experiences:
- Marrakesh driving tour (April)
- Monaco Grand Prix race weekend (May)
- Goodwood Festival of Speed (July)
- China landscape series showcasing Hainan's coastal routes, Tibet's dramatic frontiers, and the Guangxi Vietnam cross-border journey
Supercharged - Single-day track events at venues including Millbrook Proving Ground, Silverstone's Stowe Circuit, and Monticello (May). These programmes deliver performance driving instruction from elite Aston Martin coaches.
Who Can Participate
Aston Martin maintains eligibility standards to ensure safety and alignment with the brand's clientele, though specific requirements vary by programme type.
General Requirements:
- Valid full driver's licence (international licences accepted when in English or with translation)
- English proficiency for safety briefings and programme participation
- Smart casual dress code (performance wear provided for track sessions)
Ownership Considerations:
- UNLEASHED experiences are exclusively for owners of limited-edition, track-focused models
- Other programmes welcome both owners and enthusiasts
- Aston Martin ownership may provide preferential access to high-demand events
Full eligibility details for specific programmes are available through astonmartin.com/experiences or authorized dealers.
2026 Calendar Overview
Aston Martin's 2026 programme aligns with the Formula 1 season and new model reveals, offering approximately 20-30 events worldwide.
ASCEND Highlights:
- 24 Hours of Le Mans, France: June 11-15
- The James Bond Experience, Italy: September
- Formula 1 in Texas, Austin: October 22-26
UNLEASHED Track Sessions:
- Circuit Paul Ricard, France: April
- Red Bull Ring, Austria: May
- Monza, Italy: September
Supertours Lifestyle Events:
- Marrakesh Driving Tour: April
- Monaco Grand Prix Weekend: May
- Goodwood Festival of Speed: July
- China Landscape Series: Multiple dates
Supercharged Track Events:
- Millbrook Proving Ground: Multiple sessions
- Silverstone Stowe Circuit: Ongoing
- Monticello Track Day: May
Detailed dates and additional events are available through astonmartin.com/experiences, with authorized dealers providing priority booking support.
Programme Investment
Aston Martin Experiences reflect the brand's ultra-luxury positioning, with pricing varying by programme type, duration, and exclusivity level.
What's Included:
ASCEND and UNLEASHED programmes are comprehensive, covering meals, premium accommodations, professional instruction, and ground transfers. Supertours and Supercharged formats offer lighter structures - Supercharged, for example, is a single-day track event with instruction and meals but no overnight stays.
Specific 2026 pricing is confirmed through official channels. Aston Martin ownership may provide preferential rates and priority booking access. Experiences can be integrated with vehicle acquisition and Q by Aston Martin personalization consultations.
Booking Your Experience
Early planning is essential given limited programme capacity. ASCEND accommodates just 12 couples per journey, while UNLEASHED maintains strict participant limits for optimal track access and personalized instruction.
Registration through authorized dealers provides priority access and concierge support for logistics planning. For those considering Aston Martin ownership, these programmes offer valuable opportunities to engage with the brand's heritage and performance capability before making an acquisition decision.
Experience Aston Martin at Aston Martin Montréal
The 2026 Aston Martin Experiences calendar offers something for every enthusiast - from ASCEND's exclusivity to UNLEASHED's adrenaline, from Supertours' cultural discovery to Supercharged's precision track work.
Our team at Aston Martin Montréal provides comprehensive support for vehicle acquisition and Q by Aston Martin personalization. Contact us to explore how these programmes can enhance your ownership journey and connect you with the global Aston Martin community.
